Module 1: Asian Markets – Chances and Risks for Small and Medium-sized Businesses
17 - 19 April 2008
Lord Meghnad Desai
- Asia resurgent - Asian economies as growth leaders
- Special features of Asian economies as contrasted to European and American economies
- Opportunities and challenges of investing and selling in Asia – culture, markets, competitors
- Will the Asian boom last? Weaknesses and strengths of the Asian miracle
Module 2: Successfully Interacting with Asian Partners
29 - 31 May 2008
Richard D. Lewis, Jacques Méon
- Asia: general topics (how to build trust, the issue of face, the position of women, religion, traditions and superstitions, taboos, self-image etc.)
- Specific information on China, India, Japan, Korea, Taiwan, Indonesia, Malaysia, Thailand, Vietnam (history, economy, language, religion, food, working hours, money matters etc.)
- Practical advice on working with different Asian cultures:
greetings and introductions, names and titles, manners, bodylanguage, core beliefs in business, behavior at meetings & negotiations, decision-making, contracts and commitments, conflict and compromise, motivating factors and how to empathize with Asians
- Numerous exercises including mini case studies
Module 3: Project Management for Businesses Entering Asian Markets
11 - 13 September 2008
Patrick N. Lewis
- Fundamentals (definition and objectives)
- Roles and responsibilities (project manager and sponsors)
- Developing a project strategy (project planning)
- Risk management
- Team working (barriers and cultural differences)
- Project monitoring and control
- Numerous exercises and simulations
Module 4: Legal and Fiscal Aspects of Doing Business in Asia
13 - 15 November 2008
Paola Bernardi, Pierfrancesco Fasano, Anish Ghoshal
- National laws and procedures for a smooth entry in Asian markets
- Financial instruments for investing in Asian countries
- Setting up a company in China, India, Vietnam
- Intellectual property protection
